AUDIENCE PROFILE
Young men with money, thirsty for fun.
AMI MegaNet delivers a coveted target audience that often eludes traditional mass media. Our users are:
- Mostly male: 56% male / 44% female
- Young: 43% aged 21-34, 22% aged 35-44
- Well-off: $51K average household income
- Educated: 63% with some college or beyond
This demographic is proven to have above-average disposable income as well as more adventurous and flexible purchase behavior. They make up a high percentage of early adopters of new products. And they tend to be heavy influencers on purchases by their friends, peers and family.
This demographic is hard to target with traditional TV and other traditional mass media, but they can be found by the millions every night of the week frequenting taverns and bars. AMI MegaNet puts you right in the middle of this target-rich environment, on screens this elusive audience actively seeks out. In fact, bar patrons initiate and pay for more than 95 million sessions per month on our digital jukeboxes and bar-top videogames, with countless more viewing TAP.tv plasma screens.
